Wendy’s – Say “YES
– Me Too” to Just Treatment of Tomato Workers
By Cantor Jack
Chomsky
Chanukah has come
and gone on our Jewish calendar, but our sense of trying to bring the light of
freedom in a world with too much darkness continues. Human Rights Shabbat
is being observed in many congregations the Shabbat of December 6-7 or December
13-14 -- and International Human Rights Day is observed on December 10.
There are so many
issues for us to consider. As Co-President of Columbus' BREAD
Organization, I am conscious of the new problem we at BREAD have selected --
mental health, as well as some of the problems BREAD has developed into
solutions in recent years -- school truancy, restorative justice,
discrimination against immigrants in our community. And my synagogue's
observance of Human Rights Shabbat focused in part on the terrible problems
attributable to gun violence as we mark one year since the tragic events of
Sandy Hook, Connecticut.
I'd like to turn
our attention for a moment -- or at least a week or two -- to another
justice issue in our community which has national implications. This has
to do with Wendy's treatment of tomato growers. Here in Columbus, Wendy's
has a stellar reputation as a community leader and loveable Columbus
symbol. The late Dave Thomas was, on-screen and off, a symbol of decency
and civic virtue. How sad I was to learn that Wendy's does not have a
reputation of fairness or decency in its treatment of agricultural workers in
Florida.
The
good news is that a historic partnership among farmworkers, the vast majority
of Florida tomato growers, and eleven leading corporations is rooting out
forced labor and other human rights abuses from the fields. The Fair Food
Program combines a strict code of conduct, worker-to-worker education, a
complaint resolution process and market consequences for non-compliance,
constituting the most advanced human rights program in the domestic produce
industry today. Now, farmworkers are reporting a historic shift in the fields:
access to shade and water, an effective form of recourse for abuse, and the
first wage increase in over 30 years.
Here
in Ohio, however, more and more attention has been focused in recent months on
Wendy's unwillingness to join all of the other largest fast food businesses --
McDonald's, Subway, Burger King and Taco Bell -- in agreeing to join the program and ensure human rights for the farmworkers in their
supply chain.
While each of
those other corporations has signed on to support the fair treatment of
tomato workers, Wendy's has refused repeatedly, even engaging in a
misleading advertising campaign to combat allegations about the issue. Wendy’s
claims, for instance, to already be paying a premium for its Florida tomatoes,
but whatever premium they are paying most certainly is not being monitored by
the auditing systems of the Fair Food Program and is not going to alleviate the
abject poverty suffered by the workers who have picked Wendy’s tomatoes for
decades.
This week, as
Wendy’s opens its “flagship store,” celebrating the history of Wendy’s and the
values of founder Dave Thomas, I encourage people to join with representatives of
the Coalition of Immokalee Workers (CIW) at the new Wendy’s location (complete
with beautiful Wendy’s “historical artifacts”) at 6480 Riverside Drive in
Dublin, OH at 3:30 p.m. on Monday, December 16. We want to encourage them to live up the
values that Dave Thomas espoused -- to step out in front, to be a
responsible corporation alongside its peer corporations.
Jews are commanded, according to
our tradition, to take care about what we eat.
It’s not realistic to expect Wendy’s to follow Jewish law and make their
establishments kosher (although a choice Wendy’s in a choice location could
follow that route!) but it IS realistic to expect them to follow decent
employment practices—and to refrain from eating in them if they don’t.
This issue has been a nationwide
focus for T’ruah—The Rabbinic Call for Human Rights, an organization of over
1800 rabbis and cantors. It is
consistent with their ongoing efforts to combat slavery and human trafficking
in today’s world.
Many readers will
remember Wendy's very funny and very successful "Where's the Beef?"
ad campaign of almost 30 years ago. Lately, they have chosen a
"Wendy" character whose smart-alecky approach to her friends shows
that Wendy's is the smart place to go. With just a little effort, Wendy's
can do the smart thing and be more worth your fast-food dollar.
Here's to working together to make sure that
comes to pass.
Cantor
Jack Chomsky serves
Congregation Tifereth Israel in Columbus, Ohio. Co-President of the BREAD
Organization, he is also Immediate Past President of the Cantors Assembly.